What is SMO/Social Media Optimization?

We all know what Social Media is right???

FACEBOOK-TWITTER-INSTAGRAM-YOUTUBE-LINKEDIN and the names go on......

But many people are not aware that social media is not just platform for friend and family connection also it is very much crucial for businesses too. 

So, Social Media Optimization (SMO) is a way of marketing on social media platforms without paying anything. Here brands try to connect with potential customers by regularly posting images, videos related to their products or any offer to attract them. These brands create a profile on these plaforms and regularly posts to interact with  buyers.