What is Digital Marketing/Online Marketing

Before we discuss Digital Marketing let us first discuss what is marketing?

If we go theoretically and deep we get to know that marketing is a business process which starts right from product designing to final sales. But we will not go so deep as it is not relevant when we are talking about digital/online marketing.

So, In general, Marketing refers to the promotional activities carried out by any business. Marketing is further categorised into two parts.




1-Traditional Marketing
2-Digital/Online/Modern Marketing

If you remeber the hoarding of a newly opened store in your locality or say a lorry fully painted with softdrink ad, these type of promotional activites come under traditonal marketing.

Digital Marketing is similar to traditional marketing where we use hoardings and banners but these are not physical rather virtual.

Let me put this very simply. Digital marketing is the marketing process in which we research,target and communicate with the  consumers through internet with the use of electronic media.
Digital Marketing is a broader concept and therefor many sub-concepts come under its umbrella like...

SEO(Search Engine Optimization)

SMO(Social Media Optimization)

SEM (Search Enging Marketing)

SMM(Social Media Marketing)

AFFILIATE MARKETING

ADWORDS

PPC(Pay per Click)

PPI(Pay per Impression)

BLOGGING