What is Social Media Marketing/SMM?

Social Media Marketing refers to the online marketing done on social media platforms such as Facebook, twitter, linked in, Instagram etc. 

Social Media Marketing campaigns are sponsored campaigns i.e a brand has to pay certain amount to get visibility on these platforms. 

Social Media Marketing Campaign has more ROI than SMO since it is paid and thus get more reach than the organic campaign i.e SMO.

What is SMO/Social Media Optimization?

We all know what Social Media is right???

FACEBOOK-TWITTER-INSTAGRAM-YOUTUBE-LINKEDIN and the names go on......

But many people are not aware that social media is not just platform for friend and family connection also it is very much crucial for businesses too. 

So, Social Media Optimization (SMO) is a way of marketing on social media platforms without paying anything. Here brands try to connect with potential customers by regularly posting images, videos related to their products or any offer to attract them. These brands create a profile on these plaforms and regularly posts to interact with  buyers.

What is SEM/Search Engine Marketing?

Search Engine Marketing also known as paid search marketing in that form of online marketing where a person or entity  pays money to be seen online.

The money is paid to the search engines to advertise one's product or brand on the SERP(Search Engine Result Page) as well as on the partner websites.

These ads can range from text ads to video ads. But on search engines only text ads are allowed.

What is a Search Engine?

Have you heard the following names:-

Google
Yahoo
Bing
Baidu
etc.......

Well these are called Search engines. So basically search engines are information aggregators which extracts information from a database that matches your search and then presents it on the screen in a particular ranking order.

The search result that you get on your screen is called Search Engine Result Page (SERP).

What is SEO?

You would have heard this term very often but it would have been difficult for you to really understand what it is especially if you are a non-technical background folk (like me 😛)

So lets break this term in very simple way

What is Digital Marketing/Online Marketing

Before we discuss Digital Marketing let us first discuss what is marketing?

If we go theoretically and deep we get to know that marketing is a business process which starts right from product designing to final sales. But we will not go so deep as it is not relevant when we are talking about digital/online marketing.

So, In general, Marketing refers to the promotional activities carried out by any business. Marketing is further categorised into two parts.